We created the Kickstarter video for CarryUp's Kangaroo Porter. Through examples that differentiate it from the various cart products available on the market, we highlighted the unique versatility of the Kangaroo Porter. In particular, we proposed the idea of changing the product's name from "Kangaroo Cart" to "Porter," making its differentiation clear right from the name. This subtle yet impactful change emphasizes the product's distinct value, positioning it as more than just a cart, but a versatile tool for carrying goods in a variety of settings. By focusing on the functional advantages and the name rebranding, we ensured the video clearly communicated the product's innovation and appeal.