We created the Kickstarter video for MUsicus's B-Free 2.0. To captivate the backers from the very beginning, we strategically highlighted the product’s key feature, its exceptional soundproofing capabilities. We employed dramatic editing in the intro, using powerful visuals to immediately grab attention and spark interest. By doing so, we ensured that the video starts with a strong impact, keeping the audience engaged and eager to learn more about this innovative product.